Total Customer Analytics
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Customer Geocoding
One of the best and first customer analysis techniques it to geocode your customers and analyze their location. While you may have a good feel about where your customers are located, geocoding and spatial analysis quantifies customer locations. This may confirm your beliefs but also offer some surprises.
Street-Level Geocoding
Total Customer Analytics geocodes each of your customers to add their latitude and longitude. Where we find a valid street address, the latitude and longitude is precisely given at that address. Depending on your business, this is often superior to just ZIP-code level geocoding, especially in the western U.S. where ZIP codes can be very large. You also don't have to worry about periodic ZIP code realignments.
Customer Maps
Total Customer Analytics includes maps showing where your customers are located. For instance, the map below shows customer locations across the continental U.S.
In addition, we provide maps showing customer locations in your top 3 states. For example, here's a map of Texas customers, the largest state in this example.
Geographic Summaries
We also provide summaries by continent, world region, U.S. Census
regions, states, Metropolitan Statistical Areas, and counties.
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