Total Customer Analytics SWOT Analysis

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Sales Strategy

Develop and Implement Your Sales Strategy

Total Customer Analytics can help you design and implement a sales strategy. Our analytical data can help you:

Identify Your Best Customers for Cloning: Decile analysis shows you the characteristics of your best customers. Cloning these customers is one of the fastest ways to grow sales. You can obtain leads for similar prospects, use your existing customers for referrals, and close more business. Read a case study of one client who generated $5 million first-year revenue.
Discover Cross-Selling and Upselling Opportunities: Market Basket Analysis (MBA) shows what products are purchased together. For instance, printer ink is often purchased with a new printer. You should ask customers who are purchasing one product to also purchase the other.
Target Underserved Markets: Market penetration analysis highlights your customer percentage of the total available customers by geographic and segmented markets. If you know your penetration is lower than expected, you can design and implement a sales plan targeting those segments for cultivation.

“In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.”

John Romero, video game industry pioneer

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